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Insights | Opinion
Why Google Ads Conversions Don’t Match Google Analytics 4 (GA4)
Read more: Why Google Ads Conversions Don’t Match Google Analytics 4 (GA4)Discover why GA4 and Google Ads conversion data differ. Dive into solutions and optimize your campaigns. Act now!
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Insights | Opinion
How to Track 404 Error Pages in Google Analytics 4 (GA4)
Read more: How to Track 404 Error Pages in Google Analytics 4 (GA4)Dive into 404 error insights with GA4 Explorations. Master Dimensions, Metrics & more to optimize your site. Decode website data now!
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Insights | Opinion
The Impact of Fewer Chinese Visitors on Canada’s Tourism and the Road Ahead
Read more: The Impact of Fewer Chinese Visitors on Canada’s Tourism and the Road AheadCanada’s tourism faces a challenge with fewer Chinese visitors. Discover innovative strategies for recovery. Dive in now!
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Insights | Opinion
Google Tag Support in Tag Manager
Read more: Google Tag Support in Tag ManagerExplore the latest updates in Google Analytics 4 (GA4) and the transformative Google tag. Read now and elevate your analytics.
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Insights | Opinion
5 Ways to Support Non-Profits on National Non-Profit Day
Read more: 5 Ways to Support Non-Profits on National Non-Profit DayIt’s an honour to stand alongside a number of remarkable organizations as their digital marketing partners. On this special day, we acknowledge the incredible work they do and extend our heartfelt thanks. To celebrate National Non-Profit Day, explore five powerful ways you can support non-profit organizations in their missions. One impactful way to support non-profits…
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Insights | Opinion
How to Analyze Conversion Rate Metrics in Google Analytics 4 (GA4)
Read more: How to Analyze Conversion Rate Metrics in Google Analytics 4 (GA4)Delving into Google Analytics 4 (GA4)’s features, this guide highlights the importance of ‘Sessions’ and ‘Users’—two central metrics of the platform. Understanding these fundamental concepts serves as a foundation for more advanced analyses and informed decision-making. Understanding Sessions and Users in Google Analytics 4 (GA4) Session: In Google Analytics 4, a session starts when a…
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Insights | Opinion
Analyze Funnel Data in Google Analytics 4 (GA4)
Read more: Analyze Funnel Data in Google Analytics 4 (GA4)Google Analytics 4 (GA4) funnels offer an advanced and superior analysis solution compared to the Goal funnels in Universal Analytics. They can deliver critical insights into user behavior on your website and help identify key points of user attrition.
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Insights | Opinion
Getting Started with Google Ads Grants in Canada
Read more: Getting Started with Google Ads Grants in CanadaThe Google Ad Grant program offers eligible nonprofits the opportunity to receive up to $10,000 per month in free advertising spend on the Google Search Network.
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Insights | Opinion
Strategies for Nonprofits and Charities to Maximize Holiday Fundraising
Read more: Strategies for Nonprofits and Charities to Maximize Holiday FundraisingTo effectively utilize the holiday season for nonprofits and charities, it is beneficial to divide it into several distinct phases: Giving Tuesday is a noteworthy day within the holiday season, presenting a unique opportunity for nonprofits and charities to garner support. Research has demonstrated substantial growth in Giving Tuesday since its inception, making it an…
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Insights | Opinion
How to Use Google Search Console to Improve SEO
Read more: How to Use Google Search Console to Improve SEOOne of the primary features of Google Search Console is the ability to monitor which pages of your website are indexed by Google. By regularly checking the index report, you and your analytics marketing agencies can identify any pages that are not indexed and take necessary action. Additionally, if you and your analytics marketing agencies…
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Insights | Opinion
Understanding Unassigned Traffic in Google Analytics 4
Read more: Understanding Unassigned Traffic in Google Analytics 4Common Causes of Unassigned Traffic: Resolving the Issue of Unassigned Traffic: To mitigate the impact of unassigned traffic and optimize your Google Analytics 4 (GA4) reports, consider the following steps: This can assist in resolving problems related to unassigned grouping by ensuring that future traffic is accurately assigned to the custom channels you have specified.…
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Insights | Opinion
Meta Pixel vs. Google Analytics 4
Read more: Meta Pixel vs. Google Analytics 4Google Analytics 4 (GA4) and Facebook Pixel, also known as Meta Pixel, are two powerful tools for tracking and analyzing website traffic and user behavior. While they share some similarities, there are significant differences between them. Understanding these distinctions is crucial for determining when and where to utilize each tool effectively, ultimately leading to valuable…
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Insights | Opinion
How to Preserve Your Universal Analytics Data
Read more: How to Preserve Your Universal Analytics DataUnfortunately, data migration to Google Analytics 4 (GA4) is not currently possible, and it is unlikely to become available soon due to the significant differences in data models between UA and Google Analytics 4 (GA4). However, there’s some good news. Although you cannot directly migrate historical data, you and your digital marketing agencies can still preserve…
