Blog
Articles & Resources
Check out our blog for the latest tips, tricks, and happenings in digital business resources and creativity.
Trending Topics
-
Insights | Opinion
Getting Started with Google Ads Grants in Canada
Read more: Getting Started with Google Ads Grants in CanadaThe Google Ad Grant program offers eligible nonprofits the opportunity to receive up to $10,000 per month in free advertising spend on the Google Search Network.
-
Insights | Opinion
Strategies for Nonprofits and Charities to Maximize Holiday Fundraising
Read more: Strategies for Nonprofits and Charities to Maximize Holiday FundraisingTo effectively utilize the holiday season for nonprofits and charities, it is beneficial to divide it into several distinct phases: Giving Tuesday is a noteworthy day within the holiday season, presenting a unique opportunity for nonprofits and charities to garner support. Research has demonstrated substantial growth in Giving Tuesday since its inception, making it an…
-
Insights | Opinion
How to Use Google Search Console to Improve SEO
Read more: How to Use Google Search Console to Improve SEOOne of the primary features of Google Search Console is the ability to monitor which pages of your website are indexed by Google. By regularly checking the index report, you and your analytics marketing agencies can identify any pages that are not indexed and take necessary action. Additionally, if you and your analytics marketing agencies…
-
Insights | Opinion
Understanding Unassigned Traffic in Google Analytics 4
Read more: Understanding Unassigned Traffic in Google Analytics 4Common Causes of Unassigned Traffic: Resolving the Issue of Unassigned Traffic: To mitigate the impact of unassigned traffic and optimize your Google Analytics 4 (GA4) reports, consider the following steps: This can assist in resolving problems related to unassigned grouping by ensuring that future traffic is accurately assigned to the custom channels you have specified.…
-
Insights | Opinion
Meta Pixel vs. Google Analytics 4
Read more: Meta Pixel vs. Google Analytics 4Google Analytics 4 (GA4) and Facebook Pixel, also known as Meta Pixel, are two powerful tools for tracking and analyzing website traffic and user behavior. While they share some similarities, there are significant differences between them. Understanding these distinctions is crucial for determining when and where to utilize each tool effectively, ultimately leading to valuable…
-
Insights | Opinion
How to Preserve Your Universal Analytics Data
Read more: How to Preserve Your Universal Analytics DataUnfortunately, data migration to Google Analytics 4 (GA4) is not currently possible, and it is unlikely to become available soon due to the significant differences in data models between UA and Google Analytics 4 (GA4). However, there’s some good news. Although you cannot directly migrate historical data, you and your digital marketing agencies can still preserve…
-
Insights | Opinion
Results Drive Optimization
Read more: Results Drive OptimizationFor example, if a customer journey includes discovery via a paid social media ad, exploration through an organic search result, and a final conversion via a retargeted display ad, a properly executed attribution model would illustrate how each touchpoint contributed to the conversion. With this insight, digital marketing agencies can then tailor their strategies to…
-
Insights | Opinion
Post-Cookie Digital Era Is Here
Read more: Post-Cookie Digital Era Is HereWith the removal of third-party cookies, some forms of targeting and personalization will become more difficult. According to Hubspot’s blog, Google isn’t banning all cookies – first-party cookies, which track basic data about visitors to a particular website, will still be allowed. However, without third-party cookies, advertisers will have a more limited view of users’…
-
Insights | Opinion
First-Party Is The Best Party
Read more: First-Party Is The Best PartyOne of the distinct advantages of first-party data is its potency in identifying and defining audience segments for prospecting and re-marketing. These data-driven tactics help digital marketing agencies optimize their campaigns, enhance the customer journey, and ultimately boost conversion rates. Here, we examine three compelling examples of how first-party data delivers superior targeting and conversions.…
-
Insights | Opinion
Measurement Only Matters If Its Accurate
Read more: Measurement Only Matters If Its AccurateExplore Google Analytics 4’s strengths & nuances. Optimize your marketing strategy with GA4 audits. Dive in now!
-
Insights | Opinion
Channel Groupings In Google Analytics 4
Read more: Channel Groupings In Google Analytics 4Master GA4’s Channel Grouping in our step-by-step guide. Boost your marketing insights with optimized data settings. Dive in now!
-
Insights | Opinion
Accuracy of Data in Google Analytics 4 (GA4) for Gender and Age
Read more: Accuracy of Data in Google Analytics 4 (GA4) for Gender and AgeUnlock insights with Google Analytics 4’s demographic data techniques. Discover how one company boosted sales using these insights. Learn more now!
-
Insights | Opinion
Should You Use UTM Code For Your Email Campaigns?
Read more: Should You Use UTM Code For Your Email Campaigns?Maximize your email campaigns with UTM codes. Track clicks, conversions, and more with precision. Let Advertience guide you to success!