URL Builder
Track custom campaigns parameters
Enter The Website URL And Campaign Information
Fill out the required fields (marked with *) in the form below, and once complete the full campaign URL will be generated for you. Note: the generated URL is automatically updated as you make changes.
More Information And Examples For Each Parameter
The following table gives a detailed explanation and example of each of the campaign parameters.
01
Campaign Source
utm_source
Required
Use utm_source to identify a search engine, newsletter name, or other source.
Example: google
02
Campaign Medium
utm_medium
Required
Use utm_medium to identify a medium such as email or cost-per- click.
Example: cpc
03
Campaign Name
utm_campaign
Required
Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Example: utm_campaign=spring_sale
04
Campaign Term
utm_term
Required
Used for paid search. Use utm_term to note the keywords for this ad.
Example: running+shoes
05
Campaign Content
utm_content
Required
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Example: logolink or textlink
