Expertise in Google Grant Ads Management

At Advertience, we’re dedicated to elevating your nonprofit’s digital campaigns. With our seasoned team of Google Ad Grants specialists, we can help you soar to new heights in search engine marketing while maximizing your free Google Ad Grants monthly spend.

Curious to learn more about how we can support your nonprofit’s mission?

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How Does Google Ad Grants Work?

Through Google for Nonprofits, approved organizations receive a monthly allocation of $10,000 to invest in Google Ads, harnessing the power of pay-per-click (PPC) marketing at no cost. If managing your account seems daunting, our dedicated Google Ad Grant specialist team is here to step in and manage it for you!

Expand Your Reach

Attract fresh audiences, and engage new donors, volunteers, advocates, and beneficiaries by selecting top-tier keywords.

Boost Your Google Search Visibility

When you search on Google, you’ll notice ads at the top of the results—these are funded by businesses and nonprofits. Your ads could appear for the keywords you bid on!

Seamless Monthly Grant Renewal

As long as you adhere to the program’s guidelines, the grant will automatically renew month after month and there will not be an expiration date.

Prioritizing Your Nonprofit with Our Google Ad Grants Management

We’ve simplified Google Ad Grants management for you! Our comprehensive services handle every aspect of the process, allowing you to kick back and relax as we know how challenging it is to manage the Google Ad Grants program.

Google Grants Applications

Our Google Ad Grants specialists will verify your eligibility and assist in your application for the program. We’ll do our best to get your application approved in no time!

Account Hygiene

Within your Google Ad Grants management strategy, we’ll craft campaigns tailored to your services and programs. Our team will craft compelling ads and closely monitor performance to ensure your organization’s goals are met.

Keyword Research

We will ensure that your campaigns target keywords aligned with your organization’s objectives, and ad copy connecting you with potential supporters effectively.

Google Grant Reactivation

In the event of any suspension of your Google Ad Grants account, we are fully equipped to promptly restore your account to compliance.

Data Analytics and Tracking

Our team is well-versed in data and analytics, understanding the challenges of setting up tracking on your website to gain insights into your traffic and revenue sources. Our team of experts is here to assist you with that!

Ready To Learn More?

Schedule a free consultation with our team of Google Ad Grants experts today to get you started!

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Your Google Ad Grants Account Is In Excellent Hands

No unexpected extras. Just a straightforward, transparent monthly fee for the reliable Advertience approach to Google Ad Grants management, backed by our team of Canadian experts. See what we do for your Google Ad Grants Account here:

Google Grant Applications

Why leave your Google Ad Grants application to chance?
We understand the complexities and challenges that can arise when applying for a Google Grant. Put your trust in our team of seasoned experts to guide the process for your nonprofit, ensuring swift approval. Account Hygiene. With Advertience expert Google Grants team in your account, you never have to worry about crafting campaigns, ads or keywords. Our team of experts will help you craft compelling ads and closely monitor performance to ensure your organization’s goals are met. We’ll make sure you never get bogged down. Let us help you keep the focus on what matters.

Keyword Research

Our team of Google Grant experts maintains a forward-thinking approach.
Our team is committed to preventing your organization from falling behind with outdated messaging. Instead, we’ll consistently propose updates to your target keywords through ex-research. We will also ensure that your campaigns target keywords aligned with your organization’s objectives, and ad copy connecting you with potential supporters effectively.

Google Grant Reactivation

We understand that unexpected situations can arise. If your account experiences a lapse or suspension, rest assured, we’re here to assist.
The Advertience Google Grant team will swiftly reactivate your Google Ad Grants, allowing you to resume your important work without delay.

Data Analytics and Tracking

Our team is well-versed in data and analytics. We understand the challenges of setting up tracking on your website to gain insights into your traffic and revenue sources.
Our team of experts is here to assist you with a deeper understanding of your audience and traffic.

What’s The Advertience Google Ad Grant Journey?

Consultation

Who are you, and what is your mission?

What distinguishes your most dedicated donors?

During your complimentary consultation, we will delve into these inquiries and more to provide you with the answers you seek.

Research

What strategies have proven successful in the past? And which ones haven’t?

We’ll thoroughly examine your website and your existing Google Ad Grants account, if you have one.

By the time we are ready, a winning strategy with fully built campaigns, and ad copy will be ready and waiting for your approval.

Launch

The most exciting phase of the advertience process!

We’ll collaborate with your team to initiate new campaigns, create pages, design ads, and generate reports to monitor our progress.

Monitor

Time for our team to do more work to ensure the campaigns are running smoothly! We’ll closely monitor your conversions to validate the effectiveness of our strategy. Additionally, as we uncover new opportunities, we’ll proactively present them to you.

Our objective is to maintain the ongoing vitality and productivity of your strategy to ensure a continuously robust pipeline.

Included In Our Services

  • Google Ad Grant Eligibility Check
  • Google Grant Application
  • Suspended Or Lapsed Account Reactivation
  • Full Initial Account Setup Or Existing Account Audit
  • Keywords Research And Optimizations
  • Digital Campaign Strategy
  • Maintenance Of All Google Ad Grant Campaigns
  • Data Analytics and Tracking Setup
  • Dedicated Account Manager
  • Monthly Google Ad Grant Health Checkups With Account Manager

No Time To Waste! Let’s Kick Off Your Journey With Step 1!

Schedule a free consultation with our team of Google Ad Grant experts today to get you started!

Schedule A Free Consultation

Overview

The Google Grant Program was created in April 2003 to facilitate the provision of in-kind ad campaigns for Not-For-Profit organizations via Google Ads text ads (Paid Search). While the program requirements have evolved since its inception, it remains a valuable means through which Not-For-Profit organizations are able to reach and engage donors to support mission-driven causes.

Google Grant Ad Grants Program

Qualifying Not-For-Profit organizations are able to receive up to $10,000 USD of advertising budget every month for Google Ads (text ads) utilization.

Google Grant was created $10,000/month

Grantspro was introduced $40,000/month

Grantspro ceased application

4000 Account Granted

Renamed to Google for Nonprofits

  • Google Grants
  • Youtube for Nonprofit
  • Google Earth
  • Google Apps

Performance Restriction Introduced

14 Rules for Google Grant

01

Registered NFP/ charity

  • Canadian organizations must be currently registered with TechSoup Canada, TechSoup Global regional arm
  • Organizations must be Canadian charities registerd with the Canada Revenue Agency (CRA), Canadian Federal Non-profits registered with Innovation, Science and Economic Development Canada (ISED), or Canadian Provincial Non- profits registered with their corresponding provinces or territories
  • The organizations must have an existing website with a registration number referenced on home page or about-us page

02

Brand Communications

  • Ads will only appear on Google search result pages
  • Google Search Partners and display network are not available to be targeted

03

Text ads only

  • Google text ads on the Search Network show above and below Google search results. It has three parts: headline text, a display URL, and description text

04

Monthly optimization (ex. bids, keywords, copy, links, landing pages…)

  • Checking in and Optimization
  • Change bids
  • Add or pause keywords
  • Modify ad copy
  • Add, remove or modify site links
  • Add, remove or modify other ad extensions
  • Add or modify landing pages (Final URLs)

05

Minimum Click-Through-Rate (CTR) of 5% (cannot miss 2 months in a row)

  • All Ad Grants AdWords accounts must maintain a 5% click-through rate (CTR) each month (at the account level, not necessarily each keyword)
  • If the CTR requirement is not met for 2 consecutive months, the account will be deactivated

06

No Conquesting (competitor’s branded terms)

  • Eligible not-for-profit organizations are only allowed to promote through their branded keywords or generic keywords
  • It is no longer allowed to target competing brands or non-relevant keywords

07

No single keyword (too general/broad)

  • Single-word keywords that are too broad to reflect the mission of non-profits are restricted
  • Exceptions are sometimes allowed in cases of owned brand terms, medical conditions, basic keywords relating directly to supporting a charity, or due to the sensitive nature of the causes the charity supports
  • Other exceptions are possible to be exempt from the single-word keyword restriction

08

Choice between a Cost-Per-Click (CPC) cap $2 (limits unrelated terms) or a conversion-based bidding strategy like Maximize Conversions, Target CPA, or Target Return on Advertising Spend (ROAS)

  • Examples of conversion goals include donations, purchases, ticket sales, membership fees, email sign-ups, volunteer sign-ups, new membership form completions, information request submissions, calls to your organization, or time spent reading content on your website
  • If your Ad Grants account was created post January 1, 2018, conversion tracking is the only option. Conversion tracking reflects your website goals, which vary by organization

09

The minimum Quality Score of 3 (level of relevancy)

  • ‘Quality Score’ is Google’s rating of the quality and relevance of both keywords and PPC ads. It is used to determine CPC and multiplied by your maximum bid to determine the ad rank in the ad auction process
  • The Quality Score of all keywords must maintain a 3 or above on a scale of 10
  • Keywords that fail to maintain a Quality Score of 3 or above must be removed or paused

10

Minimum 2 active ad groups with 2 active text ads

  • Each campaign must have at least 2 active ad groups
  • Each ad group must contain a set of closely related keywords and 2 active text ads

11

Minimum 2 site links in the account (shown in some ads)

  • Site links will show in a variety of ways depending on the device, position, and other factors. When your site link extension appears with one of your ads on a computer, it shows 2 to 6 links, which may appear on the same line or fill up to two lines of your ad
  • Google Grant requires at least 2 site links to be added and applied to each campaign

12

Complete surveys to share impact data (with Google)

  • The survey will be sent to the admin email addresses in your account. Email notifications must be turned on in Google Ads
  • If the account is suspended for a missed deadline, completing the survey will trigger a reinstatement process

13

Specific Geo-Targeting

  • Ad Grant accounts must have geo-targeting to show ads in relevant locations

14

Web standards (quality website, non-suspicious, not commercial)

  • Your ads may only point to the domain approved during your application process, and domains added via the additional domain request form
  • Your organization must own the domain linked to your ad
  • Your website must be functional and of high-quality
  • Your website cannot be dedicated to commercial activity

Google Grant Account Program Requirements

Risk of Grant Suspension

  • Low Daily Spend
  • Inability To Optimize Frequently Enough
  • Low Quality Score Keywords Existence

Higher Standard Maintenance and Strict Performance

  • Google Grant account management demands higher standard maintenance and strict performance, a performance-oriented
  • Strategy is required to maintain account eligibility. Sufficient time should be allocated for regular maintenance and troubleshooting

KPIs for Google Non-Profit Grant Account Management

Prior to each media purchase authorized period, Media Purchase Authorization(s) MPA(s) will be issued in advance for signatures to ensure the campaign is in the market on time.

Advertience conducts daily and weekly account checklists across all client accounts and campaigns.

Account Manager

Management

Business Review

Budget Maximization

Budget

Max $10k per Month

CTR

About 5%

Monitoring and Optimization

Quality

Quality Score > 2

Maintenance

Weekly optimization

Unleash The Full Potential Of Google Ads Grant!

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Ready to find out how we can help your business grow? We’d love to hear from you! Get in touch with our team to inquire about how we can help you, or just say hello.

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    Connect With Us

    Ready to find out how we can help your business grow? We’d love to hear from you! Get in touch with our team to inquire about how we can help you, or just say hello.

      Thank you!

      Your message has been received. Our team will reach out to you shortly.

      Continue