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Check out our blog for the latest tips, tricks, and happenings in digital business resources and creativity.
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Insights | Opinion
Results Drive Optimization
Read more: Results Drive OptimizationFor example, if a customer journey includes discovery via a paid social media ad, exploration through an organic search result, and a final conversion via a retargeted display ad, a properly executed attribution model would illustrate how each touchpoint contributed to the conversion. With this insight, digital marketing agencies can then tailor their strategies to…
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Insights | Opinion
Post-Cookie Digital Era Is Here
Read more: Post-Cookie Digital Era Is HereWith the removal of third-party cookies, some forms of targeting and personalization will become more difficult. According to Hubspot’s blog, Google isn’t banning all cookies – first-party cookies, which track basic data about visitors to a particular website, will still be allowed. However, without third-party cookies, advertisers will have a more limited view of users’…
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Insights | Opinion
First-Party Is The Best Party
Read more: First-Party Is The Best PartyOne of the distinct advantages of first-party data is its potency in identifying and defining audience segments for prospecting and re-marketing. These data-driven tactics help digital marketing agencies optimize their campaigns, enhance the customer journey, and ultimately boost conversion rates. Here, we examine three compelling examples of how first-party data delivers superior targeting and conversions.…
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Insights | Opinion
Measurement Only Matters If Its Accurate
Read more: Measurement Only Matters If Its AccurateExplore Google Analytics 4’s strengths & nuances. Optimize your marketing strategy with GA4 audits. Dive in now!
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Insights | Opinion
Channel Groupings In Google Analytics 4
Read more: Channel Groupings In Google Analytics 4Master GA4’s Channel Grouping in our step-by-step guide. Boost your marketing insights with optimized data settings. Dive in now!
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Insights | Opinion
Accuracy of Data in Google Analytics 4 (GA4) for Gender and Age
Read more: Accuracy of Data in Google Analytics 4 (GA4) for Gender and AgeUnlock insights with Google Analytics 4’s demographic data techniques. Discover how one company boosted sales using these insights. Learn more now!
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Insights | Opinion
Should You Use UTM Code For Your Email Campaigns?
Read more: Should You Use UTM Code For Your Email Campaigns?Maximize your email campaigns with UTM codes. Track clicks, conversions, and more with precision. Let Advertience guide you to success!
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Insights | Opinion
Bounce Rate in GA4 Explained
Read more: Bounce Rate in GA4 ExplainedHigh bounce rates can signal issues with user engagement. Monitor, analyze, and adjust strategies with Advertience for optimal website performance.
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Insights | Opinion
Difference Between Sessions And Clicks
Read more: Difference Between Sessions And ClicksDiscover the difference between “sessions” & “clicks” in web analytics. Unlock insights for better marketing. Dive in now!
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Insights | Opinion
Challenges For Hospital Foundations In Canada
Read more: Challenges For Hospital Foundations In CanadaUnravel challenges Canadian hospital foundations face in fundraising. Enhance donor strategies with GA4 insights. Dive in & boost support!
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Insights | Opinion
Summerlicious and Winterlicious Help Tourism and Local Businesses
Read more: Summerlicious and Winterlicious Help Tourism and Local BusinessesDiscover how Toronto’s Summerlicious & Winterlicious events boost tourism & support local businesses. Dive in now
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Insights | Opinion
Why Culture Tourism Is So Important For DMOs
Read more: Why Culture Tourism Is So Important For DMOsDive into cultural tourism’s impact on destinations and explore 20 unique experiences travelers crave. Click to learn more!
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Insights | Opinion
Google For Nonprofit And Its History
Read more: Google For Nonprofit And Its HistoryUnlock the power of Google for Nonprofits! Dive into its tools, benefits, and optimize with GA4 audits. Explore with Advertience now!
