Not-For-Profit
Non-Profit Fundraising Via Digital Marketing
Digital marketing is vital for non-profit fundraising, enabling wide audience reach and cost-efficient engagement with donors. Channels like social media, email, and search engines heighten visibility and cause awareness. Targeting and personalization enhance message tailoring and conversions. Advertience has supported 75+ Canadian and U.S. nonprofits since 2015, fostering successful fundraising campaigns.
Advertience’s Offers to Non-Profit Organizations
Digital Marketing Strategization
Data is now the currency of our economy, making every company a data company. The increased value of data has resulted in digital becoming a greater priority and a requirement for all companies to maximize and drive actionable insights. Advertience Consulting Services focuses on our client’s most critical digital challenges and opportunities in analytics, media (auditing – display, Search Engine Marketing (SEM), Search Engine Optimization (SEO), conversion rate optimization), data, and training across all industries and geographies. Our deep, functional expertise in digital helps surface value and connects silos across organizations.
Online Fundraising Plan Overview
The COVID-19 pandemic has been and will continue to impact non-profit organizations throughout the next few years and therefore a focus on digital media will be core to the media approach.
One Time Donor:
A prospecting process to engage with potential donors who are not presently donor to JBHF. The primary focus will remain look-a-like audience and remarketing to non-donors.
Monthly Donor:
A curation process of converting One Time Donors to Monthly Donor while capturing the users who are actively looking to become monthly donors.
Special Gifts:
Legacy Gift, Healthcare Worker Appreciation Gift, and Events (online and offline).
New Donor Framework
Fundraiser:
Engaging with previous donors or audiences interested in participating in fundraising and recruiting them to establish an intimate relationship with JBHF.
Corporate Partnership:
Corporate social responsibility is no longer a nice-to-do. People want to know more about the companies with whom they do business.
Charitable Lottery:
There are over 400 charities and non-profits running lottery programs for fundraising. Being able to leverage the newest technology and marketing strategies to market the lotteries to potential donors and entertainment audiences is a great way to add additional revenue streams.
New Donor Framework
One Time Donor:
A prospecting process to engage with potential donors who are not presently donor to JBHF. The primary focus will remain look-a-like audience and remarketing to non-donors.
Monthly Donor:
A curation process of converting One Time Donors to Monthly Donors while capturing the users who are actively looking to become monthly donors.
Special Gifts:
Legacy Gift, Healthcare Worker Appreciation Gift, and Events (online and offline).
Fundraiser:
Engaging with previous donors or audience interested in participating in fundraising and recruit them to establish an intimate relationship with JBHF.
Corporate Partnership:
Corporate social responsibility is no longer a nice-to-do. People want to know more about the companies with whom they do business.
Charitable Lottery:
There are over 400 charities and non-profit are running lottery programs for fundraising. Being able to leverage the newest technology and marketing strategies to market the lotteries to potential donors and entertainment audience is a great way to add additional revenue stream.
Additional Offers
Donor analysis and profiling
Audience segmentation
Digital Assets Audit
Web Analytics Audit | Website Audit Social Media | Email Marketing Audit SEO Audit
Effective digital marketing campaigns incorporate a range of tactics, including search engine optimization, social media marketing, email marketing, and digital advertising. It is essential to monitor and analyze campaign performance to continually refine and improve strategies to achieve maximum impact and drive donor engagement. With an effective digital marketing strategy, non-profits can build a strong donor base and achieve their fundraising goals.
Design 4 Sequential Pillars Strategy
Drive awareness through efficient push media channels
Display
Own brand by pulling a desirable audience of interest to the donation page
Search
Direct
Leverage marketing tactics to reinforce the message and call-to-action
Search Remarketing
Display Remarketing
Leverage Google Grant and Organic presence to capture the audience from search engine
Google Grant
Google Paid Search
Organic Traffic
01
Drive awareness through efficient push media channels
Display
02
Own brand by pulling a desirable audience of interest to the donation page
Search
Direct
03
Leverage marketing tactics to reinforce the message and call-to-action
Search Remarketing
Display Remarketing
04
Leverage Google Grant and Organic presence to capture the audience from search engine
Google Grant
Google Paid Search
Organic Traffic
Advertience helps our clients build marketing strategies and activations that begin with a clear audience definition and establishment of parameters (eg. how many times they’ll see an advertisement) that can then be delivered consistently and accurately across all channels and formats.
Paid Digital Media
Google Ad Grants
We help our clients apply for and manage their Google Grants account, which provides up to $10,000 USD per month in “free” Google Search budget
Paid Search
Help you determine the right strategy that strikes the optimal balance between paid and Grants search engine marketing approaches
Paid Social
Paid social campaigns are a popular digital marketing strategy that can be effective for non-profit fundraising. Social media platforms like Facebook, Instagram, and Twitter offer robust advertising tools that allow non-profits to target specific audiences based on demographics, interests, behaviors, and more.
Programmatic
Programmatic marketing is an advanced digital marketing strategy that uses data and automation to deliver targeted advertising. For non-profit fundraising, programmatic marketing can be a valuable tool to reach a wider audience and increase donations. By leveraging data and analytics, non-profits can identify potential donors and deliver personalized messages to them through programmatic advertising channels such as display ads, social media ads, and video ads.
Remarketing
Remarketing is a valuable strategy for non-profit fundraising, as it allows organizations to target individuals who have shown interest in their cause or initiatives in the past. This can be done through various channels such as email, social media, or online advertising. By presenting a tailored message that appeals to their specific interests, non-profits can encourage previous donors to continue supporting their cause and encourage new donors to get involved. It’s important for non-profits to segment their audience and personalize their messages, as this increases the likelihood of conversion. Additionally, organizations can leverage data and analytics to understand which channels and messages are most effective in driving donations and make informed decisions on where to allocate their resources. Overall, a well-executed remarketing strategy can help non-profits maximize the impact of their fundraising efforts and drive long-term success.
Email Marketing
Email user journey design and optimization
Email list segmentation
Social Media
Social media can be a powerful tool for non-profit fundraising as it allows organizations to connect with a wider audience and build a community around their cause. Social media platforms like Facebook, Instagram, Twitter, and LinkedIn provide non-profits with the opportunity to share their mission, programs, and impact with their followers and engage them in meaningful conversations.
