Analytics For Digital
Marketing
Leverage advertising insights to help your business grow
Google Analytics 4 (GA4), the top web analytics app, empowers marketers with valuable business and audience insights. Data-driven decisions stem from GA4, enhancing audience targeting, channel performance assessment, and conversion optimization for informed marketing strategies.
Analytics For Digital Marketing
To ensure the integrity and accuracy of data extracted from Google Analytics it is critically important to validate that its implementation will allow an organization to have confidence in this data. The first step towards this begins with a comprehensive Google Analytics Audit. For more information on how a Google Analytics Audit can increase your organization’s confidence in Google Analytics data visit our Google Analytics Audit services overview.
Why Google Analytics Is So Important
Google Analytics 4 (GA4) is absolutely necessary for measuring marketing efforts and for effective customer retention and acquisition. Accurate information collected by a Google Analytics 4 (GA4) solution empowers business stakeholders with confidence in their data-driven decision-making approach. For some organizations, it may take years to finally find the right people to close the gap in marketing analytics. A successful Google Analytics 4 (GA4) deployment from day one shortens the learning curve and avoids making decisions during the learning process by shooting in the dark.
Google Analytics 4 (GA4) Services
Advertience offers a suite of services to support a client individual or complete Google Analytics 4 (GA4) requirements that include
01
Audit
02
Strategy
03
Development
04
Training
05
Reporting & Implementation
06
Optimization
Default Channel Grouping
Channel groupings are rule-based definitions of your website’s traffic sources that let you monitor the performance of all the channels sending traffic to your website. When you navigate to the Acquisition > Traffic acquisition report, you’ll see that the data is organized by the Session default channel grouping dimension. Learn More About Channel Grouping
Benefits of Analytics
Analytics makes it easy to understand how your website or app users are engaging with your content so opportunities for improvement can be identified, gain competitive insights, and drive cost efficiencies.
