Digital Media Marketing
Optimize your media marketing strategy
Search, Social, Display, and Video dominate digital channels. A new marketplace transcends desktop and mobile, encompassing Television, DOOH, Audio, Gaming, and more. A medium driven by data, such as digital, presents opportunities that create new pathways for driving business growth.
Search Optimization
Today, consumers gain information via a variety of devices across different channels. Digital advertising companies are trying to find the right audience, at the right time, to deliver the right message. Advertience’s full-funnel media approach delivers solutions that create efficiency through a unique combination of expertise and capability for each client.
Paid Search (Search Engine Marketing) and Organic Search (Search Engine Optimization) are often separated in most agencies due to the limitation of capability. Advertience’s unique approach to SERP Harmony between SEO and SEM enables a comprehensive view of how to achieve both short-term and long-term goals.
Google Grant Program for Non-For-Profit
Non-profit organizations, similar to for-profit enterprises, are now forced to adapt to a marketplace driven by digital. The Google Grant Program for non-profits supports mission-driven organizations to establish a presence utilizing Google’s text-based advertising services. Learn More about how Advertience can assist you in leveraging this program to establish and strengthen your organization’s digital presence.
Social Media Marketing
Social Media platforms provide the means to reach an audience via the uniqueness of each platform. Bridging the gap between organic social and paid social requires an informed understanding of platforms and consumer behaviour on each. Advertience’ understanding of audience profiles and behaviour on social platforms such as Facebook, Instagram, WeChat, SnapChat, TikTok, and Linkedin ensures clients’ messages are developed for maximum effectiveness of each platform.
Display Marketing
Display advertising, Programmatic or Standard, is a critical component of driving sales directly and increasing search behaviour. The success of a display campaign is influenced by the combination of the strategy for creative, media, audience definition, targeting, and data. Our audience-first display strategy combining selective placements across multiple display platforms has been designed to deliver results.
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