How To Connect Google Search Console With Google Analytics 4 (GA4)
By advertience | January 18, 2023 | Google Analytics 4
Boost insights by linking GA4 & Google Search Console! Step-by-step guide inside. Ensure accuracy with Advertience’s GA4 audits. Learn More!
Google Analytics 4 (GA4) is the latest version of Google’s popular website analytics tool. It provides a wide range of data and insights into how users interact with your website, including traffic sources, user behavior, and conversions.
Connecting Google Search Console with Google Analytics 4 (GA4) allows you to see how your website’s performance in Google Search results impacts your overall website analytics. This can be particularly useful for understanding which queries are driving traffic to your site and how users interact with your website after clicking on a search result.
Here’s how to connect Google Search Console with Google Analytics 4 (GA4):
Step 1:
Sign in to your Google Search Console account.
Step 2:
Select the website you want to link to Google Analytics 4 (GA4).
Step 3:
Click on the “Settings” gear icon in the bottom left corner.
Step 4:
Select “Google Analytics 4 (GA4) Property” from the dropdown menu.
Step 5:
Choose the Google Analytics 4 (GA4) property you want to link to the website. If you don’t have a Google Analytics 4 (GA4) property set up, you’ll need to create one first.
Step 6:
Click “Associate.”
That’s it! Once you’ve connected Google Search Console with Google Analytics 4 (GA4), you’ll be able to see your website’s search performance data in your Google Analytics 4 (GA4) account. You can find this data by going to the “Acquisition” section in your Google Analytics 4 (GA4) account and selecting “Search Console” from the dropdown menu.
It’s worth noting that it can take up to 48 hours for the data to start appearing in Google Analytics 4 (GA4) after you’ve connected the two tools. So if you don’t see any data immediately, don’t worry – it’s on its way.
Additionally, conducting a regular Google Analytics 4 (GA4) audit, complemented by expert consulting, allows for a deeper examination of the connection between Search Console and Google Analytics 4 (GA4). It ensures that the integration is functioning correctly and that the data being pulled is accurate and meaningful. This process is essential for maintaining the integrity of insights and making precise optimization strategies.
Advertience is a specialized Google Analytics 4 (GA4) audit and consulting agency based in Vancouver and Toronto. We deliver worldwide in-depth GA4 audits and consultant services, ensuring organizations have a reliable data foundation for making informed business decisions.
