advertience, Author at Advertience - Digital Marketing, Media & Analytics Agency in Toronto and Vancouver

Strategies for Nonprofits and Charities to Maximize Holiday Fundraising

To effectively utilize the holiday season for nonprofits and charities, it is beneficial to divide it into several distinct phases: Giving Tuesday is a noteworthy day within the holiday season, presenting a unique opportunity for nonprofits and charities to garner support. Research has demonstrated substantial growth in Giving Tuesday since its inception, making it an […]

How to Use Google Search Console to Improve SEO

One of the primary features of Google Search Console is the ability to monitor which pages of your website are indexed by Google. By regularly checking the index report, you and your analytics marketing agencies can identify any pages that are not indexed and take necessary action. Additionally, if you and your analytics marketing agencies […]

Understanding Unassigned Traffic in Google Analytics 4

Common Causes of Unassigned Traffic: Resolving the Issue of Unassigned Traffic: To mitigate the impact of unassigned traffic and optimize your Google Analytics 4 (GA4) reports, consider the following steps: This can assist in resolving problems related to unassigned grouping by ensuring that future traffic is accurately assigned to the custom channels you have specified. […]

Meta Pixel vs. Google Analytics 4

Google Analytics 4 (GA4) and Facebook Pixel, also known as Meta Pixel, are two powerful tools for tracking and analyzing website traffic and user behavior. While they share some similarities, there are significant differences between them. Understanding these distinctions is crucial for determining when and where to utilize each tool effectively, ultimately leading to valuable insights and informed conclusions.

How to Preserve Your Universal Analytics Data

Unfortunately, data migration to Google Analytics 4 (GA4) is not currently possible, and it is unlikely to become available soon due to the significant differences in data models between UA and Google Analytics 4 (GA4). However, there’s some good news. Although you cannot directly migrate historical data, you and your digital marketing agencies can still preserve […]

Results Drive Optimization

For example, if a customer journey includes discovery via a paid social media ad, exploration through an organic search result, and a final conversion via a retargeted display ad, a properly executed attribution model would illustrate how each touchpoint contributed to the conversion. With this insight, digital marketing agencies can then tailor their strategies to […]

Post-Cookie Digital Era Is Here

With the removal of third-party cookies, some forms of targeting and personalization will become more difficult. According to Hubspot’s blog, Google isn’t banning all cookies – first-party cookies, which track basic data about visitors to a particular website, will still be allowed. However, without third-party cookies, advertisers will have a more limited view of users’ […]

First-Party Is The Best Party

One of the distinct advantages of first-party data is its potency in identifying and defining audience segments for prospecting and re-marketing. These data-driven tactics help digital marketing agencies optimize their campaigns, enhance the customer journey, and ultimately boost conversion rates. Here, we examine three compelling examples of how first-party data delivers superior targeting and conversions. […]