How to Use Google Search Console to Improve SEO
By advertience | July 10, 2023 | Search Engine Optimization
One of the primary features of Google Search Console is the ability to monitor which pages of your website are indexed by Google. By regularly checking the index report, you and your analytics marketing agencies can identify any pages that are not indexed and take necessary action. Additionally, if you and your analytics marketing agencies…
Monitor Indexing and Submit Pages for Indexing:
One of the primary features of Google Search Console is the ability to monitor which pages of your website are indexed by Google. By regularly checking the index report, you and your analytics marketing agencies can identify any pages that are not indexed and take necessary action. Additionally, if you and your analytics marketing agencies come across a page that is not indexed, you can submit it for indexing using the URL inspection tool, ensuring that your content gets visibility on search engine results pages (SERPs). SEO marketing agencies can use Search Console to speed up the indexing of newly-updated pages. To further optimize, consider a GA4 audit for comprehensive site analysis.
Just enter your URL into the top field:
Hit “Request Indexing”
This will send Google crawlers to your webpage ASAP.
Improving High-Potential Pages:
High-potential pages are those on your site that show promise but could benefit from a boost to reach the top three search results. To maximize organic traffic to these pages, follow these steps:
01
Go to Google Search Console’s “Performance results” report.
02
Scroll down the list until you find queries for which you rank between 5 and 15. These are the pages you and your analytics marketing agencies can focus on improving.
Those are queries on which you and your analytics marketing agencies can focus to improve the SEO of your pages.
Here are some ways to enhance your content:
- Optimize your content to align with search intent.
- Format your content to make it easier to skim.
- Include more graphics, visuals, and illustrations.
- Add internal links to and from each page.
- Eliminate unnecessary fluff and focus on actionable strategies.
Monitor and Enhance Mobile-Friendliness
Search Console also provides insights into mobile usability issues through the “Core Web Vitals” report, eliminating the need to regularly use the Google Mobile-Friendly Testing tool.
Addressing issues depends on the specific problem and the technology your site employs. For instance, if you and your analytics marketing agencies encounter the error “Content wider than the screen,” a common mobile usability issue, consult with your developer to identify and rectify the underlying cause.
Google Search Console is an indispensable tool for website owners and SEO practitioners looking to enhance their website’s visibility and performance in search results. By leveraging the features and insights offered by Search Console, you and your analytics and consulting agencies can monitor indexing, improve click-through rates, optimize content for search intent, enhance mobile-friendliness, and address technical issues. Additionally, implementing a Google Analytics 4 (GA4) audit and consulting can further enhance your understanding of user interactions and site performance. Integrating insights from both Google Search Console and Google Analytics 4 allows for a more comprehensive view of your audience, supporting refined targeting and personalized experiences. By making informed decisions based on the data provided, you and your digital marketing consultant teams can elevate your website’s SEO strategy and drive organic traffic to new heights. Embrace the power of Google Search Console and Google Analytics 4 Audit to unlock the true potential of your website in the digital landscape.
Advertience is a specialized Google Analytics 4 (GA4) audit and consulting agency based in Vancouver and Toronto. We deliver worldwide in-depth GA4 audits and consultant services, ensuring organizations have a reliable data foundation for making informed business decisions.
