Google Analytics Audit Service
What is Analytics
As a free tool, Google Analytics is easily adopted but often overlooked. A proper audit of the existing analytics is the first step in properly developing a measurement strategy. The analytics audit ensures the foundation of data-driven organizations’ long-term success.
Google Analytics 4 (GA4)
Google Analytics 4 (GA4) is the new generation of Google Analytics, offering different reports and functionality than Universal Analytics (UA). While UA only supports websites, GA4 can be used for websites, apps, and both together. In the future, it is slated to include advanced machine learning to fill in data gaps and preserve campaign insights.
When to Consider An Analytics Audit
An analytics audit should be considered for the following situations:
- I’m uncertain if my Google Analytics data is reliable enough to base decisions on.
- I don’t know what needs to be done to resolve any issues.
- I don’t have the expertise to bring the configuration in line with best practices.
- Someone left the company, and we don’t have documentation of the original setup.
More specifically, if you are experiencing the following situations and are unable to find answers:
- My bounce rate is so low that it’s almost too good to be true.
- My conversion rate is more than 100%.
- E-commerce transactions are not aligned with actual business performance.
- Acquisition Channels showed a large amount of data coming from (others), what is it, and how to fix it?
- I can’t find data that I need, is it because they are missing from Google Analytics or it’s me not knowing how to find them?
- I’m sure there are features of Google Analytics that I am not using, but I don’t know what those are.
Key Benefits of an Analytics Audit:
Advertience provides in-depth Google Analytics 4 (GA4) audits to help organizations build a trustworthy foundation with accurate and meaningful data so that business decisions can be made.
- Alignment between business objectives and data collection.
- Ensuring data integrity and accuracy that businesses can rely on for actionable insights.
- Opportunities to improve budget efficiency.
- Increase data security and compliance with data privacy.
- Learnings and knowledge of analytics and its procedure.
Google Analytics 4 Migration Services
Navigate the future of data with confidence through our Google Analytics 4 Migration Service. As the digital landscape evolves, so does the need for more robust, privacy-compliant analytics. Our service facilitates a seamless transition from Universal Analytics (UA) to the more intelligent, flexible GA4 platform. From initial setup and configuration to data migration and staff training, our comprehensive approach is designed to future-proof your analytics, ensuring you stay ahead of the curve in a data-driven world.
Google Analytics 4 consulting & Training services
Unlock the full potential of your data with our Google Analytics 4 Consulting & Training Service. Designed to bring your team up to speed with the latest in analytics technology, our training encompasses everything from foundational knowledge to advanced techniques. We provide interactive, in-depth sessions that cover GA4’s new interface, features, and the customizations that matter most to your business. With our training, you’ll gain the confidence to navigate GA4’s rich data environment and extract the most valuable insights for your company’s success.
How to reach your google analytics 4 goals?
Enhance your data strategy with our Google Analytics 4 Consulting Service. Our team of experts provides personalized guidance to help you transition to implement, and maximize the new GA4 platform. With a focus on strategic planning and data utilization, we’ll help you understand the intricacies of GA4, from event tracking to conversion setup. We offer insights on custom configurations that align with your business objects, ensuring that you’re not just collecting data, but also interpreting it to make informed decisions. Whether you’re looking to refine your tracking methods or develop comprehensive analytics solutions, our consulting service is your partner in navigating the complexities of GA4, turning analytics into actionable intelligence.
01
Standardization and Validation
Start by standardizing data collection processes across your organization.
02
Regular Audits and Cleaning
Conduct regular audits of your data to identify and rectify any inconsistencies or errors.
03
Access Control and Security Measures
Protect your data integrity by implementing robust access controls and security measures.
