Nonprofit
EXPLORE OUR CLIENT SUCCESS STORIES
Case studies are an effective way to learn about specific scenarios, challenges, and outcomes. By examining real-world examples, our clients can gain a better understanding of how marketing theory and practice intersect. Here are the results of case studies across various industries that Advertience was able to help achieve.
Healthcare Nonprofit Organization
Our client is a non-profit health foundation focused on promoting public health and disease prevention. The foundation operates in a mid-sized city in Alberta and has been in existence for over 17 years.
Challenge
The foundation had been successful in implementing various health programs and initiatives in their local community, however, awareness beyond their local catchment area and core audience was low. Their objective was to generate increased visibility and recognition among potential donors, partners, and the general public, in order to expand the reach and impact of their services.
Strategy
We developed a multi-channel brand awareness campaign that leveraged both traditional and digital marketing tactics. The key elements of the strategy included: Brand Messaging: We developed a clear and concise messaging framework that highlighted the foundation’s mission, values, and impact. This messaging was used consistently across all channels.
37%
Increased Awareness
The survey results showed that brand awareness had increased by 37% among the target audience.
35%
Increased Interest in Donations
The foundation received a 35% increase in inquiries and a 31% increase in donations.
59%
Social Media Engagement
Website traffic increased by 43%, and social media engagement increased by 59%.
65%
Positive Social Sentiment
Out of the 7,245 data points collected, 65% were positive, 8% were negative, and 27% were neutral.
