How to Fix a Suspended Google Ad Grants Account: A Step-by-Step Guide
By advertience | October 16, 2023 | Google Grant
Struggling with a suspended Google Ad Grants account? Follow our step-by-step guide to resolve & reinstate it. Act now & ensure compliance with our expert tips!
Why Was the Google Ad Grants Account Suspended by Google? There could be multiple reasons for Google to pause your account. Here are a few typical causes:
- Lack of regular activity on your account.
- No login for the past 30 days.
- Absence of any modifications in the last 90 days.
- Continuously submitting ads that aren’t approved.
- Suggesting competition with others in your advertisements.
- Sharing incorrect details about your website’s content.
- Improper setup of bids and budget.
- Failure to answer the program’s questionnaire.
Google has stated that accounts not following the Google Grants program rules might be suspended without previous warning. Here are the guidelines that non-profits must adhere to for Google Grants.
- Maintain a Click Through Rate (CTR) of at least 5%. Accounts falling below this rate for two consecutive months may face deactivation.
- Refrain from bidding on branded keywords that aren’t owned by the organization to ensure only pertinent visitors access the site.
- Keywords must have a minimum quality score of 2, with active ones registering a score of 3 or higher on a scale of 10. This score gauges the ad’s overall efficacy.
- Ensure that campaigns consist of a minimum of two ad groups.
- Each ad group must contain at least two active advertisements.
- The account should incorporate a minimum of two sitelink extensions. Support is available for adding sitelinks.
- Activate geotargeting on the account to target only the countries where the non-profit operates.
- Steer clear of single-word keyword bids, such as “charity”. Opt for multi-word, pertinent keywords.
- Set up and monitor accurate conversion tracking. Use Google Analytics to confirm the correct tracking setup.
How do you approach Google to get your Google Ad Grants account back?
Resolving issues that lead to the suspension of your Ad Grants account is crucial, and the subsequent appeal for reinstatement is a delicate process. It’s vital to remember that repeated violations of the program’s guidelines could lead to a permanent exclusion from the Google Ad Grants program. In these complex situations, the expertise and guidance of a specialized agency become indispensable. This is where Advertience, your trusted partner in Google Ad Grants management, steps in. Our team, highly experienced in handling Google Ads Grants for non-profits, is committed to providing the support and insights you need to navigate these challenges successfully. We offer comprehensive consultations, strategic guidance, and steadfast support to ensure your nonprofit maximizes the benefits of the Google Ad Grants program. Reach out to us today for a complimentary consultation and take the first step towards reinstating and optimally managing your Google Ad Grants account.
