Getting Started with Google Ads Grants in Canada
By advertience | July 25, 2023 | Analytics
The Google Ad Grant program offers eligible nonprofits the opportunity to receive up to $10,000 per month in free advertising spend on the Google Search Network.
By effectively managing the Google Ad Grants, nonprofits can achieve the following:
- Increase online conversions, including donations, event signups, and volunteer registrations.
- Connect with dedicated supporters who are passionate about their cause.
- Bid on competitor’s keywords to have their ads displayed alongside related listings.
- Enhance brand awareness and raise visibility for meaningful causes.
To acquire a Google Ad Grant for your nonprofit, follow these three initial steps:
- Ensure that you meet the Google Ad Grant requirements. In Canada, your organization must be registered as:
- A Charity with the Canada Revenue Agency (CRA)
- The nonprofit operating entity with tax exemption
- Federal nonprofit corporation
- Provincial nonprofit
- Register for a TechSoup account specifically for your nonprofit.
- Enroll in Google for Nonprofits by creating an account, and once approved, proceed to set up your ads.
Once your nonprofit is approved, Google will allocate up to $329 (USD) per day for your Google Grants account. However, it is crucial to pay attention to a few essential details regarding your account:
- Choose the correct billing country and time zone for your nonprofit.
- Refrain from entering any credit card information, as this could mistakenly convert your account into a standard paid account, causing you to lose the special Google Grant status.
To create impactful Google Ads that stand out, Google’s algorithm considers the quality score, which is an estimation of the ads’ overall quality. While the calculation involves numerous variables, beginners can enhance their ads by concentrating on using consistent language across their ads, web pages, and communication with users. It’s crucial to ensure that this language aligns with what people are actually searching for on Google.
Whether you aim to attract potential donors to your website, introduce new audiences to your nonprofit’s cause, or boost online visibility, the Google Ad Grant program provides endless possibilities for qualifying nonprofits. If you find the Google Grant application and maintenance process difficult or time-consuming, Advertience, a professional Google Grant agency, can help you fill out your application and manage your Google Grant account. Also, regular in-depth Google Analytics 4 (GA4) audits and consulting can help organizations build a trustworthy foundation with accurate and meaningful data so that business decisions can be made.
Advertience is a specialized Google Analytics 4 (GA4) audit and consulting agency based in Vancouver and Toronto. We deliver worldwide in-depth GA4 audits and consultant services, ensuring organizations have a reliable data foundation for making informed business decisions.
