Financial
EXPLORE OUR CLIENT SUCCESS STORIES
Case studies are an effective way to learn about specific scenarios, challenges, and outcomes. By examining real-world examples, our clients can gain a better understanding of how marketing theory and practice intersect. Here are the results of case studies across various industries that Advertience was able to help achieve.
Credit Union Organization
Our client is a Canadian credit union that has been in operation for over 80 years. As a values-based business, the credit union operates with people, planet, and prosperity as their driving force. Further, as a certified B Corporation, the client needed to showcase its wealth of knowledge and expertise in the market by enhancing its content marketing ecosystem.
Challenge
Needed to gain more general awareness in the market for its products and services to improve engagement with online content and drive higher appointment bookings as well as, gain credibility with prospective members and enhance their online presence to increase touch points with key audiences.
Strategy
We developed a comprehensive editorial strategy, established an awareness-focused email marketing campaign. Furthermore we performed an SEO audit and analysis to identify issues and gaps in technical and on-page performance, as well as, utilized organic and paid media strategies to achieve the following results:
73%
Higher engagement
Total website traffic for main website and online banking has increased by 73%.
45%
Increased appointment bookings
The number of appointment bookings has increased by 45%, connecting prospects and existing members to account managers.
50%
Organic traffic growth
Organic website traffic now consistently accounts for over 50% of site sessions.
250%
Blog content growth
Published over 225 full-length articles on relaunched blog site as the core of the client’s content marketing ecosystem, and leading to a 250% increase in sessions to the blog.
