advertience

Google Analytics 4 (GA4) and Facebook Pixel, also known as Meta Pixel, are two powerful tools for tracking and analyzing website traffic and user behavior. While they share some similarities, there are significant differences between them. Understanding these distinctions is crucial for determining when and where to utilize each tool effectively, ultimately leading to valuable insights and informed conclusions.

Unfortunately, data migration to Google Analytics 4 (GA4) is not currently possible, and it is unlikely to become available soon due to the significant differences in data models between UA and Google Analytics 4 (GA4). However, there’s some good news. Although you cannot directly migrate historical data, you and your digital marketing agencies can still preserve […]

For example, if a customer journey includes discovery via a paid social media ad, exploration through an organic search result, and a final conversion via a retargeted display ad, a properly executed attribution model would illustrate how each touchpoint contributed to the conversion. With this insight, digital marketing agencies can then tailor their strategies to […]

With the removal of third-party cookies, some forms of targeting and personalization will become more difficult. According to Hubspot’s blog, Google isn’t banning all cookies – first-party cookies, which track basic data about visitors to a particular website, will still be allowed. However, without third-party cookies, advertisers will have a more limited view of users’ […]

One of the distinct advantages of first-party data is its potency in identifying and defining audience segments for prospecting and re-marketing. These data-driven tactics help digital marketing agencies optimize their campaigns, enhance the customer journey, and ultimately boost conversion rates. Here, we examine three compelling examples of how first-party data delivers superior targeting and conversions. […]

Explore Google Analytics 4’s strengths & nuances. Optimize your marketing strategy with GA4 audits. Dive in now!

Master GA4’s Channel Grouping in our step-by-step guide. Boost your marketing insights with optimized data settings. Dive in now!

Unlock insights with Google Analytics 4’s demographic data techniques. Discover how one company boosted sales using these insights. Learn more now!

Maximize your email campaigns with UTM codes. Track clicks, conversions, and more with precision. Let Advertience guide you to success!

High bounce rates can signal issues with user engagement. Monitor, analyze, and adjust strategies with Advertience for optimal website performance.

Discover the difference between “sessions” & “clicks” in web analytics. Unlock insights for better marketing. Dive in now!

Unravel challenges Canadian hospital foundations face in fundraising. Enhance donor strategies with GA4 insights. Dive in & boost support!

Discover how Toronto’s Summerlicious & Winterlicious events boost tourism & support local businesses. Dive in now

Dive into cultural tourism’s impact on destinations and explore 20 unique experiences travelers crave. Click to learn more!

Unlock the power of Google for Nonprofits! Dive into its tools, benefits, and optimize with GA4 audits. Explore with Advertience now!

Discover the power of Google Reviews for businesses! Boost credibility, increase visibility, and grow sales. Learn how and why to get started now!

Explore how ChatGPT supercharges Bing search: boosting accuracy, speed & user satisfaction. Click to learn more!

Unlock the potential of Performance Max campaigns! Weigh the pros & cons and boost results with a GA4 Audit by Advertience. Learn More!